Discreet property listing service
Discreet marketing may be an unfamiliar concept to some, but it’s both very simple and very effective.
“A discreet listing on the major property portals helps to flush out buyers not currently registered with us..”
Our discreet property listing service represents an easy way of getting a feel for what buyers may be willing to pay for a property without entering into lengthy contracts or paying any up-front marketing costs. Most other country home agents rely on such costs and commitments, but we do things slightly differently.
We often describe our discreet marketing process as something of a ‘litmus test’. No vendor is ever obliged to commit to anything, but it reveals a lot about people’s interest levels and willingness to spend. We do, however, find that once a vendor is confident of their property’s potential, they will then come to us to search for and discover the perfect onward purchase, all of which can be done – you guessed it – discreetly. This approach has revealed to us that buyers will often bid strongly to prevent their dream properties from ever reaching the open market, making it a win-win situation for our vendors.
“…We often describe our discreet marketing process as something of a ‘litmus test’…”
Professional video production
It is well known that videos sell. And the statistics back that up; customers who see videos of services and/ or products are 85% more likely to make a purchase or commitment than those who don’t.
It makes sense, especially in our industry. From the point of view of the buyer, seeing a video of the place they’re interested in is so much more useful than just looking at a series of images. Being able to virtually walk through their potential new home allows them to have as many viewings as they want and, for people who like planning, even start thinking about what could go where. If the property isn’t right, they’ll know straight away. But if their interest is retained past the video-watching stage, the buyer will already be familiar with the surroundings when they go to see the property for the first time.
Here at Country & Equestrian, we’ve taken property video production to the next level. Professional camera crews and drone footage where possible has allowed us to bring each and every property to life, giving buyers a real chance to get a feel for the property no matter where they are in the world.
“…Here at Country & Equestrian, we’ve taken property video.
The Coach House from Helium Media on Vimeo.